I've only tried a sample of this stuff, but I am sold. Though I will NOT replace my old reliable Pantene shampoo for everyday, ALTERNA Caviar Anti-Aging Moisture Shampoo is a fantastic treatment once or twice or week.
After ONE sample-size use, my hair was even softer, silkier, and shinier than it is with Pantene. Truly amazing. I'm convinced it enhances the effects of my everyday shampoo.
Why not use everyday? Well, for me, it may make my hair feel too heavy. I suppose it depends on your personal preference. I was amazed when I used my Pantene the next day and STILL had the effects of the caviar treatment...in fact, the effects have lasted. Another benefit to not using it everyday: it will last FOREVER. You don't need much of this to begin with.
Available at Sephora, $30 for a bottle; $30 for a travel size kit, which includes shampoo, conditioner, hairspray, and overnight care.